When I opened up WordPress this morning top billing had been given to this entry over at The Brand Builder Blog and as it relates to a subject I had very recently touched on, I headed on over.
Stop me if you’ve heard this before but the story goes like this: Someone announced on Twitter that they had been offered a new job at American networking equipment and network management supplier Cisco. Their twitter went thus:

Not surprisingly, a response came on this public network forum (spot the special significance of this when in relation to Cisco)? It went thus:

I guess they don’t call it ‘twit’-ter for nothing.
This article got me thinking again just why it is that people make such gaffes, imagining that Facebook, Bebo, personal blogs, Twitter et al are good places to spill the beans about their personal lives and their innermost thoughts. They might as well stand at the top of Nelson’s Column with a loud haler and the attending press coverage that would invite.
These are otherwise sensible people…so why? Do you think it’s because we have actually developed a bit of a personal relationship with our electronic devices (bonkers though that may sound)? Our mobile phones are carried everywhere like adult pacifiers, our computers sit quietly and obediently in the warmth and comfort of our own homes. Maybe their omnipresence gives us a false sense of security, as though something so readily available and easy to use couldn’t possibly cause us any harm. My theory falls down of course with office workers who use work computers for blogging etc. In my admittedly limited experience, office computers are regularly monitored by employers for any number of reasons.
Whatever the reason, the wisdom remains the same. Don’t say anything you wouldn’t be happy for everyone to know…because they will.

I’ve been reading up about ESTA today – the Electronic System for Travel Authorisation - and it’s yet another way in which we are to be electronically tagged because it’s something that we all need to fill in prior to travel to the US now. Done via the internet, it’s basically in addition to the visa entry form that we all fill in on the plane when we visit the States. The idea is that the form filling on the plane will eventually cease … but not yet. ESTA clearance allows us to get on the plane, but of course still doesn’t mean that we are guaranteed entry to the US – that will continue to be decided, face to face, at Immigration and Border Security.




Art:Rene Gruau
Art:Rene Gruau